Facebook Ad Creator as a Mean of Marketing Targeting

Nowadays social networks are already an integral part of everyday life and community in general. They are really different, and involve extremely different strata of society – young and old, males and females, relatively rich and poor, and unite people of the same interests from the countries all over the world. It will not be an exaggeration if I tell that successful social networks have become one of the most interesting and perspective projects for businesses and recreation during the whole lifespan of Internet society. Also, it’s already not a secret that social networking is used to sell goods and services and to advertise them during many years, and this is the point we have to stop on and examine more thoroughly.

It is known to everyone that the most rich, most popular and most visited social network is Facebook. It is most widely used In the US, Canada, UK and all Europe, and also in many Asian countries. The results of advertising productsthrough Facebook have never been bad at all – because the amount of people who are watching the ads is so large that you cannot even imagine where such an ad should be, if you would decide to place it on some physical spot to be watched at. That’s why social networking advertisement is a great sector of advertisement in general, and people who invest money in it ultimately turn out to be smart when some time passes.

That’s why Facebook has provided a very useful tool for those businessmen who do understand the strategic meaning of social networking ads. This tool is called Ad Creator – a simple and perfect instrument for “smart” advertising.

If you haven’t noticed yet, a feature of Facebook ads is the following – they just work. Didn’t you ask yourself WHY social network advertisement is so effective? The answer is really simple. Ad Creator from Facebook team makes ads RELEVANT to users. In other words – it operates a cunning algorithm that scanspeople’s interests and hobbies, their searching habits, their localization and basing upon these and many other facts it starts showing people not the random, but the specialized ads which they really need to see.

A simple example – there is a person interested in notebooks. He often buys them, he follows the news of many manufacturers etc. You sell notebooks in your store, which is not far from that guy’s location. The search engine of Ad Creator browses the user’s interests, and he sees that the guy is interested in notebooks. And be sure – the next ad that guy will see will be your notebook store advertisement. And when he sees, that your location is really not far from his one – be sure that he will check out your store when he will be going to buy a new laptop for himself. Profit, isn’t it?

That is a very rough example. In real this system is much more complex and difficult, and it orients on the end user due to many factors. The trick is that it really works, and as for me – it’s quite a good option and alternative to traditional methods of advertisement.

PRASHANT KUMAR